where

Dubai, United Arab Emirates

what

  • Vision planning
  • Master planning
  • Attraction concepts

about

The Heart of Europe, The World, Dubai

The World, a series of man made islands mimicking the Earth’s land masses off the coast of Dubai.
While an owner and principal at EDG, Rob Wyatt, was responsible for developing a strategy and concepts to reposition the multi-hotel resort into a tourist entertainment destination, planned for the Northern European islands.

Developed with John King, the attraction plan and concept defined a high end entertainment and retail overlay with multiple attractions, branded experiences, shows, exclusive resort, technology and animal experiences in six entertainment zones related to and inspired by the cultures of the northern Europe countries represented.

Rob Wyatt also developed overall analysis, vision plan, content development, and programming.